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Uveal Melanoma is a rare eye cancer. Only 8000 people are diagnosed worldwide each year.

The disease is hard to spot, and in the early stages during routine eye examinations, it’s often missed.

Around 50% of people go on to develop metastatic disease. Not recognising this aggressive cancer in the early stages can be fatal, with an anticipated survival time of only 12 months.

We needed to create something memorable for the rare times an eye specialist sees Uveal Melanoma. An idea that enables professionals to easily recognise a case, and take immediate action.

Credits:
Director - Jonathan Jones - http://emberfilms.co.uk
CD - Sinead Murphy
Copy - Russel Speed

Rimegepant is a fast-acting migraine treatment that dissolves under the tongue, working by uniquely blocking CGRP receptors.

We were tasked with creating an unbranded campaign to encourage migraine sufferers to explore treatment options with their doctor and build momentum ahead of launch.

Tapping into the vibrant online migraine community — known for sharing wild and resourceful home remedies — we reimagined these hacks as bold, fashion-inspired social assets designed to spark engagement and drive action.

Credits:
Production - Paul Hill Creative
CD - Orrin Pollard
Copy - Ross Keenleyside

BACKGROUND:
CATIOLANZE combines the proven efficacy of latanoprost with advanced cationic emulsion technology, treating glaucoma and ocular surface disease in one. This dual benefit sets it apart in a crowded market.

CHALLENGE:
Position CATIOLANZE as a modern, innovative solution, without directly stating how the emulsion enhances adhesion and efficacy due to data constraints.

SOLUTION:
We turned to metaphor. The gecko, famed for its grip on even the most difficult surfaces, became the perfect symbol of CATIOLANZE’s staying power. A powerful visual shorthand that communicates innovation without saying a word.

Credits:
Production - LightFarm Studios https://www.lightfarm.com/home
CD - Johannes Ottomeyer
Copy - Russel Speed
Account - Daniel Schaefer
Strategy - Ben Theophanous
PM - Lorena Gerbolini

Dysport aims to persuade aestheticians across Europe, the Middle East, and South America to switch from the market leader in favour of fresher, more natural results.

Our approach positions Dysport as distinctly French, capturing a style and elegance recognised the world over.

Supported by its French scientific heritage, Dysport can authentically own this unique territory and become the only aesthetic brand with a touch of je ne sais quoi.

Credits:
Director/Photographer - http://www.richardpariswilson.com
CD - Sinead Murphy
Copy - Russell Speed

NatWest and Royal Bank of Scotland were rolling out a new brand look and feel.

Our job? To revisit every product and piece of communication across the media spectrum – online, offline, in-branch, onsite, and more. Each asset needed fresh thinking, new executions, and alignment with the evolving identity.

Our work didn’t just follow the brand guidelines, it helped shape them.

New ideas. New campaigns. New tone. A complete creative reset.

Credits:
CD - Barney Cockerel
COPY - Briony Hey / Ben Weaver
CREATIVE - Andy Clark
DESIGNERS - James Carol, Laura De Manderies, Ricky Cowley

Novo Nordisk and UNICEF have partnered to address the global rise in childhood obesity.

This video launched a PR campaign designed to engage governments and global institutions in driving meaningful policy change.

A key creative challenge was navigating sensitive issues around fat-shaming and cultural representation. Our solution was to adopt the child’s point of view, creating an empathetic lens that avoided judgement – and to strip the visuals back at key moments for emotional impact.

Special thanks to Milana at Nerd Productions for helping us deliver this powerful piece in just three weeks.

Credits:
Animation studio - https://nerd.productions
Animator - Robin Whitten
Music - David McAulay
CD - Sinead Murphy
Copy - Jayne Marar

This pre-approval campaign is designed to build early awareness among neurologists around a novel approach to treating 'off episodes' in Parkinson’s disease.

Unlike existing therapies, the treatment targets a previously under-addressed neural pathway – focusing on specific receptors responsible for motor control, especially the ability to halt movement. This mechanism has the potential to deliver improved motor function with fewer side effects, offering patients more consistent symptom relief and a better quality of life.

By engaging neurologists early, the campaign lays the groundwork for clinical receptivity ahead of launch and positions the treatment as a meaningful advancement in Parkinson’s care.

Credits:
Production - https://nerd.productions
Music - David McAulay
CD - Sinead Murphy
Copy - Russell Speed

Nouryant is a newly launched treatment for ‘off’ episodes in Parkinson’s disease – moments when medication wears off and motor symptoms return.

By targeting a novel pathway, Nouryant works like releasing the brake in a car, helping patients regain control of movement during these difficult periods. This unique mechanism supports more fluid, natural motion and offers the potential for fewer side effects compared to conventional treatments.

The campaign introduces Nouryant as a meaningful advancement in PD care, restoring not just movement, but a greater sense of autonomy and quality of life for patients.

CD - Sinead Murphy, Orrin Pollard
Copy - Russell Speed
Production - Mandala Creative Productions with Luzzitelli Danieli

AIM:
Highlight the inconsistency in diagnosis and care experienced by people living with rare diseases.

CORE MESSAGE:
For some, the journey to diagnosis is clear and supportive. For others, it's marked by misdiagnosis, confusion, and a lack of coordinated care – all down to chance.

EXECUTION:
The campaign tells one patient’s story from two perspectives: one smooth, one fragmented. These parallel narratives overlap and interweave, immersing the viewer in the uncertainty of the rare disease experience.

VISUALS:
A mix of POV shots, grounded realism, and metaphorical sequences reflect the emotional impact. Jittery animation and carefully designed audio transitions reinforce the contrast between the two paths.

Credits:
Animator - Robin Whitten
Illustration - Agni Szuba
Music - David McAulay
CD - Orrin Pollard
Copy - Russell Speed
Producer - Kiran Malhotra

BOTOX® created the aesthetic category, but after 30 years, new competitors threaten its dominance.

Our global campaign repositions BOTOX® as the hero of the category, spotlighting its unmatched precision, performance, and 30 years of clinical rigour. No longer just the original, it’s the benchmark.

Inspired by a high-performance mindset, the brand narrative celebrates relentless refinement and excellence in every detail.

The campaign rolled out globally as a flexible toolkit, featuring model photography, video assets, master templates, sales aids, internal launch materials, and a comprehensive brand book.

Credits launch:
Photographer - PEROU - https://www.perou.co.uk/
Representation - https://www.jsragency.com/
Music - David McAulay
CD - Sinead Murphy
Copy - Russel Speed / Jayne Marar

Credits extension:
Photographer/Director - Badstar - https://www.badstar.studio
Music - David McAulay
CD - Orrin Pollard
Copy - Russel Speed, Asa Bailey
Animation - BoldSky

LC-Mass Spectrometry promised precision, but complexity limited its use. The market needed a breakthrough – an accessible, automated, all-in-one solution.

At EuroMedLab, we unveiled the cobas® Mass Spec with A New Dimension of Analytical Power – an immersive, cinematic launch experience that broke from convention.

No slides. Just a 20-minute sensory journey through past barriers and future potential, brought to life through bespoke CGI, original music, and seamless storytelling.

The future of lab diagnostics had finally arrived, and it looked, sounded, and felt like nothing before

Credits:
Johannes Ottomeyer – Creative Director
Andrew Musumeci – Associate Creative Director – Art
Russell Speed – Head of copy
Yvonne Jackson – Head of Strategy  
Scott Balaban – Account Director
Florence Holland – Junior Art Director
Valerie Wellge – Producer
Kiran Malhotra – Production Director
Imogen Scott – Account Manager
Dirk Bruwer – Animation
David McAulay – Music Composer
Roman Sysiak – Head of Artwork
Martin Villard – Proofreader

BACKGROUND:
Creativity for Good is a PM Society initiative that gives agencies the chance to support a chosen charity each year. Agencies pitch campaign ideas based on the charity’s needs, and the winner is announced at the PM Society Awards.

For 2024/2025, the selected charity is Acrodysostosis Support and Research.
Acrodysostosis is a rare congenital condition that causes shortening of the limbs and knuckles, with around 90% of affected children also experiencing intellectual disabilities.

CHALLENGE:
Create a multi-channel awareness campaign for both healthcare professionals and the wider public.

RESULT:
We won! Our concept was chosen from 21 submissions.

The campaign centres on brachydactyly – underdeveloped hands, as a visual cue. Patients use the gesture to "Take 5", encouraging people to:
learn about the disease, hear real stories, understand diagnosis, and see how even a £5 donation can make a difference.

This simple, versatile idea, backed by a media plan built on earned reach, secured the win. The campaign now moves into production.

Credits:
Account Service - Joe Mills
Strategy - Imogen Coupe
Digital Consultant - Ayesha Hussain
PR Lead - Rob Jones
Creatives - Florence Holland, Andrew Musumeci
Design - Paul Oddy, Lee Lemon
Presentation - Sherine Barnes
PM - Kiran Malhotra

CHALLENGE:
Many patients focus on treating just one facial area, unaware that balanced, natural-looking results often require addressing all three. Some HCPs also need reassurance that full-face treatment with BOTOX® isn’t over-treatment, but a path to greater patient satisfaction.

SOLUTION:
EMBRACE THEIR FULL PICTURE reframes full-face treatment as the key to achieving emotional harmony and visible, balanced results.

Using anatomical diagrams, the campaign shows how facial muscles work together beneath the skin, reinforcing the science behind natural outcomes. Visually, the campaign reflects the HCP’s role as an aesthetic artist, celebrating both skill and precision.

Credits:
Photographer - PEROU - https://www.perou.co.uk/
Representation - https://www.jsragency.com/
Music - David McAulay
Copy - Russel Speed

Larry is the hero of my children’s book, The Hair That Went Elsewhere.

The story was inspired by the familiar comments about baldness, to which I’d always reply, “I’m not bald, my hair just moved elsewhere.”

If you have kids or know someone who’s bald, you can find a copy by searching for The Hair That Went Elsewhere.

A huge thanks to Hatch for helping bring this story to life! https://www.hatch-art.com

CHALLENGE:
Traditional before-and-after photography captures the physical effects of toxin treatment but often misses the emotional transformation. Many potential patients also worry the treatment might make them look unnatural or noticeably different.

SOLUTION:
Redefine Their Before and After highlights both the emotional and physical impact of treatment. Using warped reflections to express initial concerns and clear reflections to show post-treatment confidence, we visualised the internal shift.

A coffee shop scene was recreated pre- and post-treatment, anchored by patient interviews that brought their emotional journeys to life.

Credits:
Photographer - PEROU - https://www.perou.co.uk/
Representation - https://www.jsragency.com/
Music - David McAulay
Copy - Russel Speed, Asa Bailey
Animation - Martin Allen

Digital displays and online content to promote home insurance for NatWest bank.

The campaign focused on educating builders about the serious risks of asbestos exposure, not only to themselves but also to their families and close contacts.

To effectively communicate this, we developed a range of assets tailored for maximum impact across multiple channels. These included trade magazine features, a dedicated campaign website, targeted online advertisements, and direct response television (DRTV).

By using diverse media, we ensured the message reached the construction community widely and delivered clear guidance on the dangers and necessary precautions related to asbestos.

Credits:
Photographer - Tara Moore
Representation - https://awa.london/
CD - Chris Martin
Copy - Tim Lines / Becky Hobden

Food poisoning is often invisible, until symptoms hit and you find yourself driving the porcelain bus.

This campaign visualises that sudden, uncomfortable reality in a way that’s immediate and relatable, making the warning both clear and unforgettable.

MidJourney and other AI platforms are so impressive, I thought it’d be great to start a collection. So, here are a few to get the ball rolling…